LDM Founder Hilary Lentini in “50-Plus Years of GDUSA People To Watch”

Hilary Lentini, Principal and Creative Director of Lentini Design & Marketing, Inc. is in the “50-Plus Years of GDUSA People To Watch” article in the Graphic Design USA  2017 “People to Watch” edition. To read the article, click here.

How To Keep Your Brand Safe From Controversy

One of the foundations of effective advertising is having a quality marketing agency as a core part of your team. This important addition to your approach assists in focusing in on your ideal audience AND the most effective messaging that resonates with that audience. Getting the messaging right is critical and not as easy as it seems.

What if your message inadvertently hits a sour note (think a leading soft drink company and a very poorly received, culturally tone deaf television spot)? Nowadays being politically sensitive and socially aware opens new doors for companies who market the right way. But how do these companies know what to say, how to say it, and whom to say it to in order to achieve success in advertising? Read More

LDM Founder Hilary Lentini featured in LA Confidential’s “Women of Influence”

Hilary Lentini, Principal and Creative Director of Lentini Design & Marketing, Inc. is a 2017 “Woman of Influence” in the Los Angeles Confidential Spring 2017 edition. Read More

LDM Founder Hilary Lentini interviewed for Capital One article

Capital One Spark Business logo

Hilary Lentini, Principal and Creative Director of Lentini Design & Marketing, Inc. was interviewed for the Capital One Spark Business article “Why Offering Employee Benefits May Be More Cost Effective Than You Think.”

Read the article here.

Branding 2017: Digital & Traditional is Key

Imagine you’re cruising in your new car, enjoying all of the new bells and whistles and modern conveniences, feeling like you own the road…until you spot for the first time, the all-new, upgraded, redesigned model of your [now older] car on the road. It’s the makings of becoming ordinary, the new smell has worn off and now it’s just you, in a regular car.

If you oversee branding or marketing on any level, the Q1 wrap up can feel just this way. You’re reviewing marketing milestones and memorializing campaigns, hoping you don’t spot the newer, upgraded, redesigned model of your marketing vehicle along the way. For traditional as well as digital campaigns, now is the time to examine branding bright spots and blind spots to keep your model brand new.
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Print is NOT Dead

by Allie Cormier

Despite what you may have heard, Print is not dead. There’s an entire sector of the population that doesn’t have email alerts trilling in at all hours of the night and yes — we realize the irony of this coming to you through the digital space.

Print lives on. While we like getting emails, receiving evites, interacting with ebooks, and digitally cruising through ecatalogs, being able to actually hold an invitation in one’s fingers evokes something special. The subtle weight of the paper hovering gently on your fingertips as you leaf through a beautifully designed book or magazine; that experience might actually help lift the weight of the day off your shoulders.

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Happy New Year!

We hope that your 2017 is full of happiness, good health, and prosperity.

As we at LDM usher in 2017, we are pleased to announce 10 more national design awards from the esteemed GDUSA Magazine (Graphic Design USA).

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LDM Founder Hilary Lentini tapped as panelist for National Association of Women Business Owners

Hilary Lentini IMG_9825-edited_cropped_smallHilary Lentini, Principal and Creative Director of Lentini Design & Marketing, Inc. was selected as an expert panelist for the National Association of Women Business Owners (NAWBO) “Best Practices for Corporate and Economic Development” webinar held on Thursday, November 17, 2016.

 

What Warrants A Website Refresh

by Allie Cormier

Refreshing your website is not as intimidating as it sounds, and it’s definitely not as complex as the initial launch. But it’s also very important because technology is constantly updating, upgrading, and working behind the scenes to not only be au courant, but to be ahead of the time and trends.

Your computer is also continually working to be au currant. Those annoying updates that pop up on your screen (“updates not installed,” “update your software now,” “install update today”) are an example of that. And that’s just your software! Your hardware is constantly improving too. That’s why there’s always a new iPhone release on the horizon, for instance. Updates can happen weekly, and for those of you with a smartphone, you know how often those apps need to be updated for “minor bug fixes.”

The way websites were once designed has also changed. Things that made a site look cutting-edge five years ago (like Flash technology), are now obsolete and in some cases detrimental. Our research shows people love to use their phones, tablets, or phablets to check out a website and scope things out. The answer we need is only a Google search away and we’re much more likely to use our mobile device in the moment, instead of waiting until we’re in front of our desktop or laptop. Read More

It’s One Small Step for Marketing…

by Allie Cormier

It’s morning. You have your coffee within arm’s reach as your screen glows to life. Hello inbox, we meet again. Your eyes quickly scan the latest contents of your inbox searching for urgent needs from your clients, vendors awaiting your confirmations, and other early morning fire drills. In the midst of those emails you see maybe some forwards from colleagues, a few calendar invites, and of course — a few miscellaneous eblasts. Exciting semi-annual sale here, inspirational non-profit newsletter there, cooking/tech/insert-your-preference/professional development blog update message, too. Admittedly, your email inbox might feel a little full. Of course you could always opt-out from some of these emails, but then you might MISS something GOOD!

And — just like that, with one little eblast, you’ve been successfully marketed to. Read More