News

Can You Visual-EYES It?

by Allie Cormier

Picture It: You walk into a room and your once bad mood dissipates before your eyes. You find yourself feeling the exhaustion of the day that had weighed you down is suddenly gone and relaxation settles into its place. So what happened? Well, you could be having an off day, or perhaps you just needed a moment to put on your rose-colored glasses and take in your surroundings.

As graphic designers, we’re trained to look at logos, cards, and websites and identify the visual message inherent in the design. A neon business card? They’re trying hard to make their card stand out when pulled out of a stack after a successful night of networking. But is it saying the right thing? Is the neon less memorable and more of a visual assault?

A rose-colored website might evoke a warm outlook for a site visitor/potential client. Many of the emotions a potential client feels toward a website or from a printed marketing brochure may actually be driven by the colors that one is seeing and associating with them. But did you know there is solid science behind all this? Read More

When you’re calling, is anyone answering?

by Allie Cormier

By now, we all know that in order to stay competitive in this ever-evolving world, a business or non-profit must remain current. Established companies with long histories have entire teams devoted to researching the latest trends and keeping a finger on the pulse of marketing strategy. Your brand is your calling card; it’s the first thing someone sees when visiting your website, and it’s also very literally the calling card you leave behind after a meeting. The question is, when you’re calling, is anyone answering? If not, it may be time to consider a rebranding or a refreshing of your current brand. Read More

Unveiling two new websites we’ve created for clients

At Lentini Design & Marketing, we enjoy the opportunity to help our clients achieve their goals, especially when it involves elevating their online presence.

We recently had the opportunity to launch two websites (one is a redesign, the other is created afresh) and are pleased to share with you the unveilings.

We hope you take a moment to visit these websites and find out what LDM can do with you! Read More

LDM  to Rebrand Public School District

Lentini Design & Marketing, Inc. is proud to be tapped to rebrand Anaheim Elementary School District. See link at the bottom of this post to read the news article.

LDM founder Hilary Lentini shared that  “We are pleased to be working with the Anaheim Elementary School District (AESD; formerly the Anaheim City School District [ACSD]) on this project. Read More

Lentini Design & Marketing Wins 16 National Design Awards

gdusa-logo_We are pleased to announce 16 more national design awards from the esteemed GDUSA Magazine (Graphic Design USA) for these 2015 projects: Read More

Go Ahead — Search Anything You Like

by Allie Cormier

Do a quick search online. Go ahead. Search anything you want. 9 times out of 10 you didn’t even pause to consider using something other than Google. In fact, when you can’t quite remember who sang that one song – ol’ what’s his face… you know the one – the common way to fix that is to simply “Google it.” The online giant has clout for sure, and most of us turn to Google to help us when we need the answer to anything. Which brings us to… Read More

At Lentini Design & Marketing, we take women in business very seriously. So, we were particularly pleased when the premier organization that represents over 9 million U.S. women-owned businesses, the National Association of Women Business Owners (NAWBO), chose our concept and logo design for next year’s National Women’s Business Conference.

LDM_Nawbo_logo_eblast_mockup_Rev4__

We encourage you to learn more about this great resource for women business owners. Visit NAWBO online at www.nawbo.org

 

Join us in welcoming our new Account Executive, Allie Cormier

allie-cormier-headshotAllie received her BA in Communication from the University of Southern California’s Annenberg School in 2007. While at USC, Allie explored various art forms before finding her passion in design and illustration. She worked for Lentini Design & Marketing as a graphic designer from 2011 – 2013, then took a 2 year stint in the financial sector as Marketing Coordinator for an investment management firm. Read More

Marketing Basics Series

Appearance Matters

When you go to a job interview, you dress the part. When you meet a potential client or customer, you put some thought into your wardrobe so that your appearance is how they expect to see an expert in your particular field to be dressed. For some that means it’s business casual; on Wall Street it’s a suit; and it’s a hoodie in Silicon Valley. Making sure that how you present yourself is familiar and/or expected for your ideal clients is an obvious choice. It reassures them that they’re making the right decision in choosing to do business with you. Read More

Marketing Basics Series

Do you have an Elevator Pitch?

One of the basics of marketing your company/the company you work for is having an Elevator Pitch.

Not sure what that is? It’s a few sentences about what you do, whom you do it for, and how you are particularly fantastic at it. It’s as if you got onto an elevator with someone, struck up a conversation, and they asked you what you do/what your company does. You need to get it all across by the time the elevator doors open back up again.

Read More