What Warrants A Website Refresh

by Allie Cormier

Refreshing your website is not as intimidating as it sounds, and it’s definitely not as complex as the initial launch. But it’s also very important because technology is constantly updating, upgrading, and working behind the scenes to not only be au courant, but to be ahead of the time and trends.

Your computer is also continually working to be au currant. Those annoying updates that pop up on your screen (“updates not installed,” “update your software now,” “install update today”) are an example of that. And that’s just your software! Your hardware is constantly improving too. That’s why there’s always a new iPhone release on the horizon, for instance. Updates can happen weekly, and for those of you with a smartphone, you know how often those apps need to be updated for “minor bug fixes.”

The way websites were once designed has also changed. Things that made a site look cutting-edge five years ago (like Flash technology), are now obsolete and in some cases detrimental. Our research shows people love to use their phones, tablets, or phablets to check out a website and scope things out. The answer we need is only a Google search away and we’re much more likely to use our mobile device in the moment, instead of waiting until we’re in front of our desktop or laptop. Read More

It’s One Small Step for Marketing…

by Allie Cormier

It’s morning. You have your coffee within arm’s reach as your screen glows to life. Hello inbox, we meet again. Your eyes quickly scan the latest contents of your inbox searching for urgent needs from your clients, vendors awaiting your confirmations, and other early morning fire drills. In the midst of those emails you see maybe some forwards from colleagues, a few calendar invites, and of course — a few miscellaneous eblasts. Exciting semi-annual sale here, inspirational non-profit newsletter there, cooking/tech/insert-your-preference/professional development blog update message, too. Admittedly, your email inbox might feel a little full. Of course you could always opt-out from some of these emails, but then you might MISS something GOOD!

And — just like that, with one little eblast, you’ve been successfully marketed to. Read More

Can You Visual-EYES It?

by Allie Cormier

Picture It: You walk into a room and your once bad mood dissipates before your eyes. You find yourself feeling the exhaustion of the day that had weighed you down is suddenly gone and relaxation settles into its place. So what happened? Well, you could be having an off day, or perhaps you just needed a moment to put on your rose-colored glasses and take in your surroundings.

As graphic designers, we’re trained to look at logos, cards, and websites and identify the visual message inherent in the design. A neon business card? They’re trying hard to make their card stand out when pulled out of a stack after a successful night of networking. But is it saying the right thing? Is the neon less memorable and more of a visual assault?

A rose-colored website might evoke a warm outlook for a site visitor/potential client. Many of the emotions a potential client feels toward a website or from a printed marketing brochure may actually be driven by the colors that one is seeing and associating with them. But did you know there is solid science behind all this? Read More

When you’re calling, is anyone answering?

by Allie Cormier

By now, we all know that in order to stay competitive in this ever-evolving world, a business or non-profit must remain current. Established companies with long histories have entire teams devoted to researching the latest trends and keeping a finger on the pulse of marketing strategy. Your brand is your calling card; it’s the first thing someone sees when visiting your website, and it’s also very literally the calling card you leave behind after a meeting. The question is, when you’re calling, is anyone answering? If not, it may be time to consider a rebranding or a refreshing of your current brand. Read More

LDM  to Rebrand Public School District

Lentini Design & Marketing, Inc. is proud to be tapped to rebrand Anaheim Elementary School District. See link at the bottom of this post to read the news article.

LDM founder Hilary Lentini shared that  “We are pleased to be working with the Anaheim Elementary School District (AESD; formerly the Anaheim City School District [ACSD]) on this project. Read More

Go Ahead — Search Anything You Like

by Allie Cormier

Do a quick search online. Go ahead. Search anything you want. 9 times out of 10 you didn’t even pause to consider using something other than Google. In fact, when you can’t quite remember who sang that one song – ol’ what’s his face… you know the one – the common way to fix that is to simply “Google it.” The online giant has clout for sure, and most of us turn to Google to help us when we need the answer to anything. Which brings us to… Read More

At Lentini Design & Marketing, we take women in business very seriously. So, we were particularly pleased when the premier organization that represents over 9 million U.S. women-owned businesses, the National Association of Women Business Owners (NAWBO), chose our concept and logo design for next year’s National Women’s Business Conference.

We encourage you to learn more about this great resource for women business owners. Visit NAWBO online at www.nawbo.org