Lentini Design & Marketing, Inc. https://lentinidesign.com Content Designed Marketing for Print | Web | Social Media | Email Sat, 15 Feb 2020 02:56:59 +0000 en-US hourly 1 https://lentinidesign.com/ldm/wp-content/uploads/2016/05/cropped-LDM_favicon-32x32.png Lentini Design & Marketing, Inc. https://lentinidesign.com 32 32 LDM Founder Hilary Lentini Featured in GDUSA’S “2019 Responsible Designers to Watch” https://lentinidesign.com/ldm-founder-hilary-lentini-featured-gdusas-2019-responsible-designers-watch/ Fri, 08 Nov 2019 02:20:52 +0000 https://lentinidesign.com/?p=2591 LDM Founder Hilary Lentini Featured in GDUSA’S “2019 Responsible Designers to Watch” Hilary Lentini, Principal and Creative Director of Lentini Design & Marketing, Inc. was recently featured in an article in the Graphic Design USA “2019 Responsible Designers... Read More

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LDM Founder Hilary Lentini Featured in GDUSA’S “2019 Responsible Designers to Watch”

Hilary Lentini, Principal and Creative Director of Lentini Design & Marketing, Inc. was recently featured in an article in the Graphic Design USA “2019 Responsible Designers to Watch” edition.

Hilary gives you the inside scoop on how our team here at Lentini Design & Marketing came about and shares a few of the responsibly-designed projects we’re proud to have taken part in. Read her insight on what it means to Design for Good and how LDM plays our part in working toward a better future for us all.

To read the article, click here.

 

 

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Summer Days Are Ending, But We’re Still On A Roll https://lentinidesign.com/summer-days-ending-still-roll-news/ Thu, 08 Aug 2019 20:48:07 +0000 https://lentinidesign.com/?p=2562 Summer Days Are Ending, But We’re Still On A Roll by Alissa Gouveia As the Summer days are quickly coming to an end, we realize time really does fly when you’re having fun! We’re consistently finishing up deliverables... Read More

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Summer Days Are Ending, But We’re Still On A Roll

by Alissa Gouveia

As the Summer days are quickly coming to an end, we realize time really does fly when you’re having fun! We’re consistently finishing up deliverables for our clients that we are oh-so proud of! Below are a just a few.

Build Upon a Great Foundation

Success starts with a great foundation! LDM is so happy that we were able to do just that with the website design and development for our B2B client Cell-Crete Corporation, leading specialty concrete contractors of the Western US. We’re thrilled to have created an upgraded, analytics-integrated online platform for Cell-Crete along with email campaigns. As we set the groundwork to further build up Cell-Crete’s online visibility, our inaugural ecommuncations eblast has already boosted their website visits by 400%. Visit the website here.

 

LLBA’s Mission for the Latina Legal Community

We are excited to have put together a new, much-improved website design and development for our long-term non-profit client, the Latina Lawyers Bar Association (LLBA). Their mission of creating a strong community to support Latinas in all stages of their legal careers is incredibly powerful; we knew that we needed to create an online solution that spoke volumes, which is exactly what we did. Check out the website here.

 

Access Means Success

The Access workforce development program at Facebook creates economic opportunity for Facebook’s neighbors, and is a pillar of their community engagement efforts.

LDM was tapped to brand the endeavor (garnering a GDUSA national design award in the process), and then build the program’s online presence in WordPress VIP (the enterprise level of WordPress).

Through resume-writing and interview skills workshops, Access is giving its community the tools needed in order to thrive. LDM is happy to have made this even easier by creating a website that’s efficient and quick to navigate.

View the website here.

 

 

Teachers — Great By Design

We’ve recently been given the opportunity to work with Sonoma County Office of Education (SCOE), on a campaign that gives SCOE teachers the recognition they deserve. LDM created several different graphic design layouts for busback transit ads that utilize real teachers as the heroes of the campaign. Shown are some examples of our work!

 

 

 

 

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LDM to Sponsor Education Sector Event https://lentinidesign.com/ldm-sponsor-education-sector-event/ Thu, 21 Mar 2019 17:15:51 +0000 https://lentinidesign.com/?p=2496 LDM will be sponsoring the Santa Clara County Office of Education Hoffman Awards. About the the Hoffman Awards: each Fall, school districts are invited to identify programs they consider worthy of commendations and consistent with a free, public... Read More

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LDM will be sponsoring the Santa Clara County Office of Education Hoffman Awards.

About the the Hoffman Awards: each Fall, school districts are invited to identify programs they consider worthy of commendations and consistent with a free, public education for all students. A program may be multi­district, district­wide, one school, or only one classroom.

Come see Hilary there!

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LDM wins 3 Graphic Design USA 2018 Health + Wellness Awards! https://lentinidesign.com/ldm-wins-3-graphic-design-usa-2018-health-wellness-awards/ Tue, 06 Nov 2018 19:15:49 +0000 https://lentinidesign.com/?p=2423 LDM wins 3 Graphic Design USA 2018 Health + Wellness Awards! We’re proud to announce we’ve won three awards in GDUSA’s 2018 Health + Wellness Competition. There were over 1500 entries this year! We were awarded for our work... Read More

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LDM wins 3 Graphic Design USA 2018 Health + Wellness Awards!

We’re proud to announce we’ve won three awards in GDUSA’s 2018 Health + Wellness Competition. There were over 1500 entries this year!

We were awarded for our work created with:

  • Doheny Eye Institute: New Campus Announcement Ad
  • American Heart Association Western States Affiliate Life is Why Digital Marketing Campaign
  • American Heart Association Western States Affiliate Saint Mary’s Campaign

GDUSA’s Health + Wellness Design Awards competition honors the best of graphic design, digital design, and marketing in one of the fastest-growing segments of the economy: the healthcare sector.

LDM is proud of our efforts and so grateful to you, our clients, for providing us the opportunity to create successful projects on your behalf.

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Women in Leadership and Workforce Development https://lentinidesign.com/women-leadership-workforce-development/ Wed, 25 Jul 2018 22:37:58 +0000 https://lentinidesign.com/?p=2390 Women in Leadership and Workforce Development Hilary Lentini Appointed to the California Workforce Development Board by Governor Jerry Brown Founder and Creative Director Hilary Lentini, of Lentini Design & Marketing, proudly supports women-owned businesses and small businesses. She’s... Read More

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Women in Leadership and Workforce Development

Hilary Lentini Appointed to the California Workforce Development Board by Governor Jerry Brown

Hilary Lentini swearing-in

Hilary being sworn in

Founder and Creative Director Hilary Lentini, of Lentini Design & Marketing, proudly supports women-owned businesses and small businesses. She’s deeply invested in creating employment and skill development opportunities for the next generation. From her tenure as President of the National Association of Women Business Owners Los Angeles Chapter (NAWBO-LA), Hilary realized that advocacy was another passion for her, and that she wanted to continue her volunteer leadership efforts. She set her sights on influencing public policy at the state level and applied for state commission work.

In May of 2018 she was honored with an appointment by Governor Brown to serve on the California Workforce Development Board. Hilary shares, “Statistically speaking, small businesses are the entities creating jobs and growing the workforce. I look forward to supporting the Board’s efforts in forging access for the under-employed to careers and entrance into the global economy, helping those individuals who possess the capacity but who’ve lacked the opportunity. With my business background in the education sector, non-profit sector, and public sector clients’ workforce development and career training programs, I feel well-suited to contribute to the Board’s important work.”

About the California Workforce Development Board (CWDB)

The CWDB is dedicated to:

  • Helping individuals — particularly those with barriers to employment and educational opportunities — attain demand-driven skills, job training and education to pursue career pathways and compete in the global economy
  • Enhancing regional economic growth by building regional partnerships between industry leaders, workforce professionals, education and training providers, and economic development leaders

 

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LDM Founder Hilary Lentini featured in “Voyage LA” as one of L.A.’s Most Inspiring Stories https://lentinidesign.com/ldm-founder-hilary-lentini-featured-voyage-la-one-l-s-inspiring-stories/ Fri, 23 Mar 2018 00:26:44 +0000 https://lentinidesign.com/?p=2330 Hilary featured in “Voyage LA” as one of L.A.’s Most Inspiring Stories Our boss and fearless leader Hilary sat down with “Voyage LA” to talk about her background, LDM’s origins and how to draw more “luck” into your... Read More

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Hilary featured in “Voyage LA” as one of L.A.’s Most Inspiring Stories

Our boss and fearless leader Hilary sat down with “Voyage LA” to talk about her background, LDM’s origins and how to draw more “luck” into your life. To read the article, click here.

 

 

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What to Know About Social Media https://lentinidesign.com/know-social-media/ Fri, 16 Mar 2018 05:24:46 +0000 https://lentinidesign.com/?p=2310 What to Know About Social Media Social media is a valuable marketing tool, but to reach its full potential it must be used correctly. One thing we know for sure is that you have to keep pace with... Read More

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What to Know About Social Media

Social media is a valuable marketing tool, but to reach its full potential it must be used correctly. One thing we know for sure is that you have to keep pace with changes to the platforms. For example, the days of simply posting content for free and receiving high engagement are numbered. Feed algorithms on all major platforms have either recently or are working on a more transparent approach for their users. This means most professionally branded content will need to be paid or “sponsored.” In addition, sponsored content will be allocated differently than before in any given user’s feed. To position your brand and to optimize your efforts in the space, we have the biggest trends to be aware of for social media in 2018.

Video Content is Still Strong

Video is still the preferred content type for engagement. While Instagram is seeing an uptick in boosted posts, you can still use the Stories feature to reach new audiences. Bonus — it’s still free! The best part of this, you can add in links on your posts for this Instagram feature. For a platform that is usually shy with the link opportunities, this is gold. Organic reach isn’t impossible on this platform but it will be a harder mountain to climb in the year ahead. If you want to stay ahead of trends, learning how to optimize your marketing with paid advertising is the best route. At the very least, get comfortable with that camera! Short and sweet is all you need to stand out in a social media feed.

Reaching Your Prime Audience

It’s more important than ever to be familiar with your analytics on any channel. Your content needs to be personalized for your prime demographic, and to understand how to engage with them you need to know who they are. Factors like the best time to post, message engagement, and tone are all important. Even if you’re not typically a “numbers” brand — this is the time to familiarize yourself with the engagement data for your social media presence. It could mean a world of difference.

Influencers Are Still a Big Deal

Influencers are important, but they must be utilized correctly or don’t bother. According to Twitter, 40% of its users claim higher engagement due to influencers. You don’t have to go top of the line either. Even “micro-influencers” (influencers with only 1000+ followers) can help move the needle of your business’ visibility while allowing you to reserve some of your budget for other marketing efforts.

Facebook: Pay-To-Play

In case you haven’t heard, Facebook has (yet again) changed its algorithm for its user newsfeed. The only option available for free content is the Explore Feed, leaving main newsfeeds free for only friend posts or sponsored posts. Basically, if you’re not paying you’re pushed to the side. This means Facebook is now operating like any pay-to-play channel— yes, like TV or radio. The good news? Facebook has some of the most precise ad targeting tools available. While it will cost you to rise above the noise, any ad buys and even boosted posts are sure to be worth the budget.

If you really want to up your presence in any or all of these channels, having professional help (like LDM) can really make a difference. We’d love to lead your efforts and get your brand noticed.

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Emails Are Still A Valuable Marketing Tool https://lentinidesign.com/emails-still-valuable-marketing-tool/ Fri, 16 Feb 2018 01:41:38 +0000 https://lentinidesign.com/?p=2289 Emails Are Still A Valuable Marketing Tool by Michelle McAllister Social media is the king of marketing, and print will always have its presence, however, when you’re looking to maximize your marketing dollars, don’t forget about email. 80%... Read More

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Emails Are Still A Valuable Marketing Tool

by Michelle McAllister

Social media is the king of marketing, and print will always have its presence, however, when you’re looking to maximize your marketing dollars, don’t forget about email. 80% of marketers still report email as the strongest performing media buy. It’s also the tried and true method to retain repeat customers.

Here are some tips to make sure your email campaigns stand out:

1. The Best Email Software
The majority of time spent online is via mobile devices, and over 50% of emails are opened on mobile platforms. To keep yourself competitive, it’s important to have email marketing software that is optimized for mobile consumers.

2. Cut To The Chase
Your audience has a short attention span— 51 seconds to be exact. If your content can’t be shortened, use the email as a teaser to your site or online article. It’s always better to offer a taste and leave them wanting more (and clicking over to your website) than ignoring half of your content.

3. Get Personal
Consider personalizing the greeting by including your client’s name in the subject line. Most email marketing software programs have this feature available. Capitalize on it if you have that information in your list database. Best practices note: If you decide to employ this tactic, make sure you either exclude any subscribers that do not have a first name value in your list or have a “fallback” term such as “friend” (as in “Dear friend,”).

4. Be Authentic
When crafting your messaging, make sure to keep it authentic to your brand but also offer something specific for your audience. This includes both your content and your imagery! Even small touches of your brand will go a long way. Generic emails fill inboxes, but they don’t perform as well, and this weakens your brand image to your demographic. Give your email personality!

5. Be Valuable
Content is everything and while you’re staying on brand, make sure your message also adds some value to your audience. Remember, quality over quantity is the best practice for long-term audience/customer retention. Don’t miss your chance to reaffirm your expertise and authority in your market.

If you use the above tactics, you’ll create a strong and unique email marketing campaign. Still have questions? Need visuals to back up your amazing content? We’re here to help!

 

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LDM Founder Hilary Lentini in “50-Plus Years of GDUSA People To Watch” https://lentinidesign.com/ldm-founder-hilary-lentini-50-plus-years-gdusa-people-watch/ Sat, 16 Sep 2017 00:02:49 +0000 https://lentinidesign.com/?p=2222 LDM Founder Hilary Lentini in “50-Plus Years of GDUSA People To Watch” Hilary Lentini, Principal and Creative Director of Lentini Design & Marketing, Inc. is in the “50-Plus Years of GDUSA People To Watch” article in the Graphic Design... Read More

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LDM Founder Hilary Lentini in “50-Plus Years of GDUSA People To Watch”

Hilary Lentini, Principal and Creative Director of Lentini Design & Marketing, Inc. is in the “50-Plus Years of GDUSA People To Watch” article in the Graphic Design USA  2017 “People to Watch” edition. To read the article, click here.

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How To Keep Your Brand Safe From Controversy https://lentinidesign.com/keep-brand-safe-controversy/ Tue, 08 Aug 2017 17:47:34 +0000 https://lentinidesign.com/?p=2200 How To Keep Your Brand Safe From Controversy One of the foundations of effective advertising is having a quality marketing agency as a core part of your team. This important addition to your approach assists in focusing in... Read More

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How To Keep Your Brand Safe From Controversy

One of the foundations of effective advertising is having a quality marketing agency as a core part of your team. This important addition to your approach assists in focusing in on your ideal audience AND the most effective messaging that resonates with that audience. Getting the messaging right is critical and not as easy as it seems.

What if your message inadvertently hits a sour note (think a leading soft drink company and a very poorly received, culturally tone deaf television spot)? Nowadays being politically sensitive and socially aware opens new doors for companies who market the right way. But how do these companies know what to say, how to say it, and whom to say it to in order to achieve success in advertising? Whether you are a large corporation or a small business, you should have a trustworthy advertising partner who knows how to help you avoid advertising controversy. That can be more complicated if you don’t have an experienced team who knows what can help or harm your brand when it comes to targeting a certain audience. Teamwork means assessing every fact, opinion, thought and question from different angles in order to know exactly what you’re advertising.

The Text

The text is a key part of advertising, and one of the most important in getting the message across to your audience — aside from the imagery, of course! It’s the words you use that can make or break your brand. Knowing exactly what to say to get the unique benefits of choosing your brand across, and to keep your audience interested, is the alchemy of advertising. At the same time, it’s imperative to stay true to your brand and its voice, because after all — your brand’s uniqueness is why your clients/customers choose it.

The Imagery

The imagery used is equally as important as the words because the visual is the first thing your audience will associate with your brand. Everything in the imagery, especially the pictures, fonts, and colors you use, can have a strong impact on your audience. It’s important to take into consideration the perspectives of ALL audiences. Never make assumptions about the audience(s). Covering all of your bases when it comes to messaging is where collaborative teamwork, new ideas, fresh opinions, and deep knowledge will be beneficial.

It’s not as easy as it may seem to stay true to your brand while also at the same time staying relevant with the times. Having a good marketing team means they are there to hit the update button on your brand and to be able to assess where your brand fits in the market. Whether it’s a new tagline for your latest campaign, or a cultural news reference in your social media, or targeting an entirely new audience because you added a new slate of services, the language used in your advertising is exceedingly critical.

Your marketing team should be able to filter through the correct concepts and relevant messaging that come with targeting audiences and advertising your brand.

The best way to make sure your brand’s advertising is on point is to perform the below steps.

  1. Define your target audience(s)
  2. Define the messaging each audience needs. It should be the same overall message, but may need to be changed up slightly for each audience segment.
  3. Decide on impactful imagery
  4. Review your planned messaging and imagery: research how it will sound and look to ALL audiences. Did you say it well? Are there any sensitivities you may not be aware of?

A great marketing team (like LDM) knows what is grammatically, politically, and socially correct, while at the same time maintaining the fluidity and image of your brand. This ultimately builds your brand, your audience, and your bottom line — it’s what we like to call a win-win-win.

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