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Emails Are Still A Valuable Marketing Tool by Michelle McAllister Social media is the king of marketing, and print will always have its presence, however, when you’re looking to maximize your marketing dollars, don't forget about email. 80% of marketers still report...

LDM Founder Hilary Lentini in "50-Plus Years of GDUSA People To Watch" Hilary Lentini, Principal and Creative Director of Lentini Design & Marketing, Inc. is in the "50-Plus Years of GDUSA People To Watch" article in the Graphic Design USA  2017 "People to Watch"...

How To Keep Your Brand Safe From Controversy One of the foundations of effective advertising is having a quality marketing agency as a core part of your team. This important addition to your approach assists in focusing in on your ideal audience AND the most effective...

LDM Founder Hilary Lentini featured in LA Confidential's "Women of Influence" Hilary Lentini, Principal and Creative Director of Lentini Design & Marketing, Inc. is a 2017 "Woman of Influence" in the Los Angeles Confidential Spring 2017 edition. To read the...

Branding 2017: Digital & Traditional is Key Imagine you’re cruising in your new car, enjoying all of the new bells and whistles and modern conveniences, feeling like you own the road…until you spot for the first time, the all-new, upgraded, redesigned model of...

Print is NOT Dead by Allie Cormier Despite what you may have heard, Print is not dead. There’s an entire sector of the population that doesn’t have email alerts trilling in at all hours of the night and yes — we realize the irony of this coming to you through the...

Happy New Year! We hope that your 2017 is full of happiness, good health, and prosperity. As we at LDM usher in 2017, we are pleased to announce 10 more national design awards from the esteemed GDUSA Magazine (Graphic Design USA). 2016 American Graphic Design Awards:...

What Warrants A Website Refresh by Allie Cormier Refreshing your website is not as intimidating as it sounds, and it's definitely not as complex as the initial launch. But it's also very important because technology is constantly updating, upgrading, and working...

It's One Small Step for Marketing... by Allie Cormier It’s morning. You have your coffee within arm’s reach as your screen glows to life. Hello inbox, we meet again. Your eyes quickly scan the latest contents of your inbox searching for urgent needs from your clients,...

Can You Visual-EYES It? by Allie Cormier Picture It: You walk into a room and your once bad mood dissipates before your eyes. You find yourself feeling the exhaustion of the day that had weighed you down is suddenly gone and relaxation settles into its place. So what...