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What to Know About Social Media Social media is a valuable marketing tool, but to reach its full potential it must be used correctly. One thing we know for sure is that you have to keep pace with changes to the platforms. For example, the days of simply posting...

Emails Are Still A Valuable Marketing Tool by Michelle McAllister Social media is the king of marketing, and print will always have its presence, however, when you’re looking to maximize your marketing dollars, don't forget about email. 80% of marketers still report...

LDM Founder Hilary Lentini in "50-Plus Years of GDUSA People To Watch" Hilary Lentini, Principal and Creative Director of Lentini Design & Marketing, Inc. is in the "50-Plus Years of GDUSA People To Watch" article in the Graphic Design USA  2017 "People to Watch"...

How To Keep Your Brand Safe From Controversy One of the foundations of effective advertising is having a quality marketing agency as a core part of your team. This important addition to your approach assists in focusing in on your ideal audience AND the most effective...

LDM Founder Hilary Lentini featured in LA Confidential's "Women of Influence" Hilary Lentini, Principal and Creative Director of Lentini Design & Marketing, Inc. is a 2017 "Woman of Influence" in the Los Angeles Confidential Spring 2017 edition. To read the...

Branding 2017: Digital & Traditional is Key Imagine you’re cruising in your new car, enjoying all of the new bells and whistles and modern conveniences, feeling like you own the road…until you spot for the first time, the all-new, upgraded, redesigned model of...

Print is NOT Dead by Allie Cormier Despite what you may have heard, Print is not dead. There’s an entire sector of the population that doesn’t have email alerts trilling in at all hours of the night and yes — we realize the irony of this coming to you through the...

Happy New Year! We hope that your 2017 is full of happiness, good health, and prosperity. As we at LDM usher in 2017, we are pleased to announce 10 more national design awards from the esteemed GDUSA Magazine (Graphic Design USA). 2016 American Graphic Design Awards:...