Summer has arrived! Bring on the season of barbecues, camping, festivals, and more. LDM is so excited to make a splash this summer that we’re having our very first LDM pool party! But before you go and grab your sunglasses and pool towels, listen up! We have some safety rules to go over for a season of successful content marketing…
Follow along for the 3 top rules for creating a successful content marketing strategy:
1. NO DIVING HEADFIRST (UNTIL YOU'VE DEFINED YOUR TARGET AUDIENCE)
When you invest time and effort into your content marketing, making sure it’s effective is crucial. Achieving visibility among your intended audience can be challenging; the key to crafting impactful content is gaining insights into who your audience is and what their preferences are.
Start by gathering demographic data, including age and interests, to better comprehend why your audience seeks what your business provides. This deeper understanding enables you to tailor your content precisely to their interests, ensuring it captivates their attention and encourages their ongoing engagement.
2. WEAR SUNSCREEN (TO BLOCK THE THINGS THAT GO AGAINST YOUR GOALS)
Your content marketing strategy serves a larger purpose: your business goals. Set business objectives that are long-term, specific, realistic, and time-bound. Setting these attainable goals will help you measure your progress over time and focus your energy on what will help you achieve your goals. When creating content, consider how each missive relates to your business objectives. For example, if one of your goals is to generate more traffic to your site, adding a call-to-action (CTA) on your social posts and email campaigns encourages people to visit your site. Tailoring your content helps you serve your goals and set your business up for success!
3. ALWAYS WALK (AND BE CONSISTENT)
In today’s saturated online landscape, content marketing performs with consistency over frequency. Slow and steady wins the race! Posting multiple times daily isn’t necessary; what matters is maintaining a reliable presence. Infrequent updates can harm your brand, because then your audience associates it with inconsistency and disinterest. Consistency, on the other hand, fosters trust and demonstrates dedication to your audience. Establishing a posting schedule is crucial in your content strategy, ensuring reliability and preventing last-minute rushes. Regular posting allows your brand to engage consistently with your audience, reinforcing trust and fostering growth over time.
With the arrival of summer, there’s a lot of fun to be had. Now that we’ve covered the importance of pool (and content marketing) safety, we hope you’re ready to jump in! The LDM team wishes you a summer of stress-free days and plenty of time in the sun.
Need help creating the perfect content marketing strategy? We’re great at throwing pool parties, and even better at branding and marketing. Reach out to us today!