The crisp autumn morning welcomes you with chilly wind, carrying excitement through the air. Shopping carts are filled with candy for eager trick-or-treaters, and pumpkin patches buzz with the energy of those trying to find their perfect pumpkin. If you’re anything like our founder Hilary, your yard is carefully curated each year to evoke the perfect feeling of Halloween magic. Just like Halloween decorations, your brand is a medley of traits that come together to convey a specific style, communicating who you are and what your brand is about. Come “shopping” for some Halloween decorations with us to find your perfect spooky style!
Find your spooky style:
1
What Pumpkin Are You Choosing? (Brand Aesthetic)
Let’s start off at the pumpkin patch! As we walk through the field of gourds, let’s focus on the small details. Do you want a timeless pumpkin, perfectly round and orange? Or are you looking for a more eccentric aesthetic, like a creepy, bumpy green pumpkin with warts? These little details are the building blocks of your Halloween decor. Similarly, your brand aesthetic boils down to distinct features that set your brand apart. From your color palette to your typography, every aspect of your brand’s aesthetic tells a story. What story do you want to tell? Now, let’s load up these pumpkins and head inside!
2
What Audio Are You Playing For Trick-Or-Treaters? (Brand Voice)
We’ve arrived at the seasonal section of the store, with sparkly black spiders and spooky witch hats. What we’re after is very specific: sound-effect boxes. Like your brand voice, the sound you chose to emanate from your yard will set the scene for your style. Do you want an atmosphere of fun, whimsical music? Or will your yard be filled with eerie sounds? Your brand voice is the same: it will facilitate the personality your brand conveys. Whether it’s formal, educational, or personable, your brand voice communicates who your brand is to your audience. We’ve almost got everything, just one more aisle to go!
3
What Candy Are You Giving Out? (Brand Mission)
Ah, the candy aisle. Everyone’s favorite part of Halloween! What candy are you buying for your trick-or-treaters? This is the lasting impression they will have of your house. You can have the best decorations on the block, but if the candy’s not memorable, neither is your house! Similarly, having a strong brand mission leaves your customers with something tangible to walk away with. If your brand’s mission is foggy or unclear, your brand aesthetic and brand voice won’t hold much lasting value. Create your brand mission and return to it frequently. Now, toss the big candy bars in the cart and let’s go decorate!
Now that we have all of our decorations, we know the exact style we’re going for. With the pumpkins on the porch and music emanating from the bushes, every passerby will turn their head to appreciate our curated vibe! What decoration style did you end up going with?
Know someone who could benefit from our services? Pass along our info! We hope you have a fun and safe Halloween season!
