You need to buy ads to promote your business or service, but where? What platforms? All digital? Some print?
Here’s a quick top-line breakdown of the basic differences between our recommended five paid ad platforms:
With Google Ads, clients find you based on keywords they input in search.
On Facebook, ads are shown to your potential customers based on their interests and/or geographic location.
With Instagram, ads are similar to Facebook Ads, but prioritize visual content.
For Twitter, ads are distinct because they’re placed in the user feed instead of off to the side.
Print ads reach different target audiences based on that publication’s readership demographics. Studies show that people are more likely to engage with them.
With so many options, it’s hard to know where to target your ads. Let our team of experienced marketers at LDM help!