Leading the Way

Leading the Way

At Lentini Design & Marketing, we take women in business very seriously. So, we were particularly pleased when the premier organization that represents over 9 million U.S. women-owned businesses, the National Association of Women Business Owners (NAWBO), chose our...
Appearance Matters

Appearance Matters

Marketing Basics Series Appearance Matters When you go to a job interview, you dress the part. When you meet a potential client or customer, you put some thought into your wardrobe so that your appearance is how they expect to see an expert in your particular field to...
Do you have an Elevator Pitch?

Do you have an Elevator Pitch?

Marketing Basics Series Do you have an Elevator Pitch? One of the basics of marketing your company/the company you work for is having an Elevator Pitch. Not sure what that is? It’s a few sentences about what you do, whom you do it for, and how you are particularly...
No Brand Voice?

No Brand Voice?

Marketing Basics Series No Brand Voice? You know it when you see it. Mismatched marketing materials. Either from a vendor trying to get you as a customer, or (worse!) your own company. Nothing matches — each department does their own thing with the logo, the colors,...