With social media, different channels favor different content. Here’s some helpful insight on which content performs best on each channel:
Successful Facebook content yields shares and comments. Posts should aim to start a conversation. If relevant, use the Facebook “polls” functions to encourage engagement!
Instagram content should be image-oriented. This gives you an opportunity to actualize the visual brand of your company, such as establishing its brand color palette, imagery, and typography.
Successful Twitter marketing encourages interaction and is more content-oriented. Including a question in your tweet encourages followers to respond with a tweet of their own!
Similar to Facebook, successful LinkedIn content fosters interaction. Longer, informational posts do better on LinkedIn than on Facebook. Consider sharing a “how-to” post to demonstrate how helpful you can be! Also, InMail advertising is very effective.
Posting content that leverages each social channel’s strengths takes skill and originality. If you need help, reach out to us!