In digital marketing, there are certain skills that will aid success. Honing these skills — or even just understanding them when your digital advertising team uses them — will set you and your business up for success.

Here is your checklist of the 5 most beneficial digital marketing skills to understand:


Data Analysis Skills

Being confident in your data analysis skills empowers you to figure out what works and what doesn’t. One example of this is paying attention to which of your posts get more attention. This will inform you what type of content your target audience is most receptive to. Analyzing data allows companies to keep track of successful content, so you can focus on the content you know your audience will respond to!


Problem-Solving Skills

Problems arise more often than we would like them to, best to accept this fact. When problems arise is the perfect time to practice how calm, cool, and collected you can be in the face of any issue presented by your team. This will help you better understand the issue(s) at hand, and then help your team come up with an effective solution, if they’ve not already walked in the door with one. Having sharp problem-solving skills is a must.


Adaptability Skills

The world is rapidly changing, especially in the digital sphere. With your digital marketing strategy, there’s a chance that you will need to understand projects that are very different from one another. It’s important to be prepared for this and equip yourself with the skill of adaptability. Getting comfortable with change is how you and your business will prosper in an ever-changing world.


Project Management Skills

Being skilled at project management means leading yourself as well as your whole team. A good leader helps achieve the desired outcome while executing mindfulness for the timeframe and budget allotted to a given project.


Understanding of Click Through Rate (CTR)

Click Through Rate (CTR) is one of the top digital marketing data points. CTR is the ratio of clicks on a link to the number of total users who view a page, email, or ad. A good CTR should be between 2-5%, depending on the industry you’re in. When you have a good understanding of CTR, your entire marketing efforts benefit.

These 5 beneficial skills can be sharpened through consistent experience by your and or your team. Refining these skills will help you attract and retain your market. Need help? Lean on our team of highly skilled marketers at LDM!