People are highly visual and get information from the things we see. This gives your brand the opportunity to utilize its visual identity to communicate information to your audience. Each element of your brand design comes together to convey your brand’s personality and level of professionalism. Having a compelling visual identity sets your brand apart from the competition.
Here are the 4 most important aspects of your brand’s visual identity:
01
Logo
Your logo is the identifier of your brand and often the most consistent piece of media people see of your brand. It’s on your website, your emails, and typically on your social media posts. The decisions you make in your logo design can strengthen your brand’s identity. There are a lot of things that go into making a recognizable logo, from the color palette to the typography. Consider the characteristics of your brand and try to make your logo reflect that. Having a memorable logo will help your brand’s visual identity feel more cohesive. Learn more about the intricacies of logo design in one of our previous blog posts.
02
Color Palette
Beyond your logo, the color palette of your brand further defines its visual identity. Typically, the color palette is pulled from the logo. Adding other colors to your branding can help expand it’s look and versatility. The color palette acts as a visually appealing subtle reminder of your brand. Consider using neutral colors like white or black that help your main colors pop in a cohesive and inviting way.
03
Typography
The font of your brand subtly communicates it’s tone and personality. Finding a font that complements your brand demonstrates professionalism and can differentiation it from competitors. It also helps pieces of media feel consistent. For example, having the same font in all of your social media posts makes it clear that your brand is intentional and thoughtful. The color, font, and size of the text can help build a dependable and appealing visual identity.
04
Imagery
The identity of your brand is represented by the imagery on your website, blog posts, and social media. Each image embodies your brand and helps set it apart. Just like your brand’s logo, color palette, and typography, the visuals you use become associated with your brand and make it easier for your target audience to identify your brand’s personality.
We know that as a business owner, you have a clear vision of your brand. Showcasing that vision in the aforementioned ways establishes consistency and memorability. Finding the right visual identity for your brand takes skill and practice. Need help? Reach out to LDM today to perfect your brand’s visual identity!