Creating social media campaigns can take up a lot of your valuable time, so it’s important to post content that speaks to your audience. Luckily, social media platforms collect data that shows exactly how users are interacting with your content. This means every post comes with useful insights that can guide you in the direction of future posts you create. Continue reading to see how tracking your social media performance can benefit your business!

Follower Growth & Engagement

Follower growth measures the number of new followers a social media account gains over a given period of time. Keeping track of follower growth can reveal how people are engaging with your social media. Additionally, tracking engagement can indicate how actively involved an audience is with your posts. Making content that resonates with your audience will keep them engaged with your brand.


Assessing demographics is another way to stay in touch with your target audiences. Knowing the demographics of your brand can help with creating your buyer personas and pinpointing what type of content your readers want to see. For example, an amusement park’s target audience will differ greatly from a law firm’s target audience; consider who is consuming your content and adjust your posts accordingly.

Customer Journey

Customer journey is the experience a customer has while interacting with your brand. Visualizing the customer journey can improve their experience. Try to imagine yourself as the customer of your brand and think about how they might want to interact with it, or what actions they might take after finding you. Considering this will inform you of how to guide your customers through a positive and mutually beneficial experience.

Conversion Rate

Conversion describes the moment a user completes an action after discovering your brand, such as following your account or sharing your content. The rate of these conversions shows how well your brand’s content strategies are working. To calculate a conversion rate, divide the number of conversions by the number of total trackable interactions. The conversion rate can show you how to optimize and improve the results. 

There are many benefits to assessing your brand’s social media performance. The goal is to get your brand out there by offering the content your target audience wants to see. When customers associate your brand with being helpful and effective, they’re more likely to want to work with you in the future. There’s no need to rely on guesswork: assessing your brand’s social media performance will show you exactly what resonates with your audience! Need assistance with all of this? Connect with us!