SEO, or “Search Engine Optimization”, drives relevant traffic to your website by increasing your site’s number of prospective visitors. Organic SEO improves the visibility of your site when users search for relevant content via a search engine (i.e. Google).
Search analytics allow you to measure how users are interacting with search results on the search engine results page. This insight informs you on how you can improve the search experience for your site visitors so more people click through to your website.
The best analytics tool to use is Google Analytics (be sure to set up a Google Analytics 4 account). Here’s more info: https://analytics.google.com
The words that users search to get results on a specific topic are called keywords. For SEO, use relevant keywords throughout your website’s content so that search engines push your content higher on the results page.
utilize link text
The clickable text in a hyperlink that links to a separate page is called link text, which informs the user, and the search engine, of what the subject will be of the linked-to page. This is another way to make your content more accessible, beyond making search engines happy.
Create internal links
Internal linking increases the organic visibility of important web pages on your site. Your key pages should be linked directly in the main navigation.
Once you have all of your organic SEO techniques in place, you can analyze your site’s key metrics, such as traffic levels, entry pages, exit pages, time users spent on your site (by page), and compare this data to your pre-optimization levels. This gives you a direct way to see if your methods are paying off, and what you may need to optimize.
Achieving organic SEO is an essential way to drive traffic to your business, and it can take a lot of work. If you need help, reach out to LDM today!