We know you’ve heard the whispers, the buzz circling the internet. And we’re ready to come clean: the rumors are true! LDM is changing our logo. Stay tuned for the reveal, but first we’d like to explore some of the things we know to be true about logos.

Your customers will form an opinion on your brand based on your logo within seconds. You want your logo to introduce your brand with confidence, professionalism, and trustworthiness. We know you have a strong vision for your brand, and your logo should seamlessly communicate your vision to your customers.

Here are the three most important aspects to consider when creating your logo:



One important way your logo establishes your brand’s personality is through colors. Companies often have their brand’s color(s) present in their logo to strengthen overall brand identity and awareness.

As Linguistics and Culture Review discusses, colors denote specific emotions. For example, blue is associated with peace and integrity.

When choosing your brand and logo colors, consider what emotions you want your customers to feel when they see your logo.

This is one way to make sure your logo will fit effortlessly into your brand identity.



Your logo is not stagnant. It will likely appear in front of various backgrounds and colors, interacting with other media, and needs to remain readable wherever it is placed.

Sage Journals discusses this importance, stating Readability deals with the overall intellectual understanding of this information… even if its letters are fragmented, deformed or even absent which, in some cases, have been strategic and conscious approaches in the context of dynamic logos.”

Additionally, your logo should be scalable for different sizes it might be consumed, such as business cards or on phone screens. 



A memorable logo involves more than just the visual appeal, An exceptional logo helps your audience understand your brand’s values, mission, and personality. The overall design of your logo, from the colors to the font and the tagline, play a role in strengthening the memorability of your brand. A memorable logo acts as a powerful tool communicating your brand’s story and leaving a positive impression.

The excitement of our new logo reveal must be driving you crazy.

We kept all of the above points in mind when creating our logo, and we can’t wait to share it with you.

Below is our new logo:

Tada! We think this beautiful lime green color really works with our other brand colors. And isn’t the tiny “LDM” super easy to read?

We think so! We hope you love our new logo just as much as we do. But not too much, because…

April Fools!

Be honest, did you fall for our April Fool’s joke?

Head to our socials to let us know! There’s a plethora of things to consider when ensuring your logo is as memorable as your brand, and working with a team of professionals like LDM can help you get there. Reach out to us today!