Marketing Basics Series

Do you have an Elevator Pitch?

One of the basics of marketing your company/the company you work for is having an Elevator Pitch.

Not sure what that is? It’s a few sentences about what you do, whom you do it for, and how you are particularly fantastic at it. It’s as if you got onto an elevator with someone, struck up a conversation, and they asked you what you do/what your company does. You need to get it all across by the time the elevator doors open back up again.

Read More

Marketing Basics Series

No Brand Voice?

You know it when you see it. Mismatched marketing materials. Either from a vendor trying to get you as a customer, or (worse!) your own company. Nothing matches — each department does their own thing with the logo, the colors, even the call-to-action, and none of the sales or marketing materials match each other or even look like they are from the same entity. Read More

Join us in welcoming our new Account Executive, Sean Mullowney

sean_mullowney3Along with his creativity and keen attention to detail, Sean Mullowney brings years of proven communications and marketing experience to Lentini Design & Marketing, Inc. Prior to joining the team, he led an in-house communications department supporting the development, public policy, and health education initiatives of an Orange County based nonprofit.  It is this experience that allows him to best serve our clients in driving their internal and external broader marketing goals. Read More